Harnessing advanced purple pigment technology, this toothpaste gently neutralizes yellow undertones and surface stains—revealing a naturally brighter smile. Ideal for coffee, wine, or tea lovers seeking to refresh their smile’s radiance.
🌱 Enamel-Friendly Care
Infused with licorice root and cooling mint, our peroxide-free formula whitens without harsh abrasives. Dentist-tested to protect sensitive enamel, making daily brushing a soothing ritual, not a chore.

✨ Instant Brightness, Lasting Confidence
The violet-tinted gel works on contact to counteract discoloration, letting you savor bold foods and drinks without compromise. Notice a visibly luminous smile in weeks, not extremes.
âś… Breath Reboot, All Day
Herbal freshness lingers for hours, powered by peppermint and chamomile. No overpowering menthol—just crisp, clean confidence for meetings, dates, or morning routines.

⏳ Pro Tips for Best Results
For optimal brightening: Apply to dry teeth, brush gently for 2 minutes (try the Bass technique!), and rinse. Consistency is key—subtle shifts build to dramatic transformations over time.

